Named one of the Ten Best and Brightest Women in the incentive industry, Michelle M. Smith, CPIM, CRP, is a highly accomplished industry leader; international speaker, author, and consultant. Well known as a respected authority on internal branding, leadership, and employee engagement, she is past-president of the FORUM for People Performance at Northwestern University, and president emeritus of the Incentive Marketing Association, among other prestigious board positions. Michelle is vice-president of business development for O.C. Tanner. Reach her at email@example.com.